When marketing to early genomic medicine audiences, regardless of whether they are physicians, consumers or insurers – focusing on educational excellence through quality content can be the key to rapid technology adoption. However, this can be a challenge when you are bandwidth constrained.
My GenomicEdge Marketing ServicesTM blend the best of contemporary marketing practices with quality, targeted content to achieve business objectives. My marketing services include strategic and content planning, audience research, message and content development. I also provide education and brand development services.
Rather than using a cookie-cutter process, I discuss your situation with you, including business objectives, budget, timeline and resources. I then tailor a project plan to meet your needs. I work collaboratively with your team and other resources to deliver the outcomes on time, within budget and with excellence. You can learn from my Portfolio, or Contact Me to explore how I can help you
bring your personal medicine innovations to life.
I can work with you to develop an integrated strategic marketing plan and/or content strategy to accomplish specific goals. A go-to-market plan typically begins with a situational and SWOT analysis and involves developing a value proposition. This helps establish realistic, measurable goals and metrics. The go-to-market plan includes a tactical plan and defines the marketing assets, content and resources needed to execute the plan. Depending upon your needs, I can also prepare a content strategy and plan, including an editorial calendar and a plan for measuring content performance.
The key to developing impactful, effective content is the quality of the audience research and foundational messaging work. I can research different audiences’ needs and collaborate with your teams and subject matter experts to create personas for buyers, users, and/or influencers. I then develop clear, concise, compelling messages and positioning statements that make your product’s unique value crystal clear and support your claims. I include message validation with options available to meet your timeline and budget.
Today – with precisely targeted marketing and automation – it’s almost impossible to have enough quality, targeted content to fulfill program needs. From foundational personas, messaging and positioning deliverables, I can produce a diversity of rich, engaging, and educational content – including images and video – that results in conversion from awareness to engagement, discovery and validation. I work collaboratively with content contributors, subject matter experts, and agencies to transform raw ideas, information, data, images and video, into quality, impactful content that engages and converts audiences. Click on the assets below to see Portfolio examples.
- Website content
- Product videos
- White papers
- Application notes
- Social media
- Case studies
© Copyright Sheila Colby. All rights reserved.