After the beginning of the genomics revolution over 15 years ago, it became clear that traditional marketing could not be applied the same way in this realm of scientific advancement. After transitioning from the lab into marketing, I began to develop new practices for marketing genomic breakthroughs and have been using them to successfully “bring innovation to life” ever since.
The cornerstone of my practices involves understanding the facts that customers need to make decisions and take the next step. Then comes content that is exceptionally compelling and easy to follow with engaging images and facts. Leading with scientific and educational excellence – the right facts, targeted to the right audience, at the right time, reliably unlocks genomic technology adoption and success. When you think about it, this really makes sense. With science and healthcare, people care the most about having the right facts to make sound decisions.
Today, physicians, consumers and insurers also need clear, concise educational content about genomic medicine breakthroughs to take advantage of these remarkable new healthcare options. Content must, for example, demystify the science and provide easy steps for gaining access to it. However, quality informational content is not enough.
Equally important is the quality of the marketing engine that this content fuels. Today’s best marketing combines information-rich content with modern marketing automation, nurturing programs, SEO, metrics and analytics to accomplish specific business objectives.
My GenomicEdge Marketing ServicesTM blend the best of contemporary marketing practices with quality, targeted content to achieve business objectives. My Marketing Services include strategic and content planning, audience research, message development, and content development. I also provide Education and Brand development services.
If you are marketing groundbreaking genomic technology or services, please consider how my Marketing Services can help you accomplish your goals. You can learn more on my Services and Portfolio pages and Contact me to discuss your consulting needs.
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